Gap vs. AA

With Gap's new ads, they're trying to take us back to their 1969 beginnings, but their 40 year celebratory ads aren't looking too original. New Gap ads look very American Apparel like.

Helvetica.
Clean, white backgrounds.
& Sexy model.

its all there.

They aren't dumb; they know the power and Helvetica, and they're taking advantage of it.

nonetheless AA's soft-porn touch keeps their ads all the more aesthetically pleasing;

Gap is too pussy to mess around like that.